to do the impossible
There is a new breed of consumer. They are informed, they are engaged, and they are aware. When they walk onto the retail electronics sales floor, they have spent anywhere from ten minutes to ten hours researching technologies, brands and products.
This consumer expects an even greater level of knowledge from every retail sales associate on the floor. They expect the sales associate to know the technologies, know the products and be prepared to help them make an informed decision.
There is also a new breed of retail electronics associate. They are strong individualists. They believe in collaboration, they’ve grown up with a laptop at their fingertips. They are demanding a working environment that recognizes their individual perspective while they learn the shared perspective of the organization, its products and its customers.
Creating the sales force of the future to meet the demands of today’s consumer is imperative for every retailer. To do such a thing requires a highly integrated relationship between retail leadership, retail employees and the manufacturers whose products are represented in their stores. Bringing together these three disparate groups requires help, it requires Pulse.
Pulse is a diversified technology and business process innovator focused on increasing connectivity between retail employees and the manufacturers represented in their stores in order to deliver world-class retail shopping experiences.
Headquartered in Fairlawn, Ohio, the Pulse management team has more than 50 years in combined retail, technology and business process experience. We are highly focused on solving the challenges of retailers and the companies whose products those retailers represent.